Apple raises prices on AirPods, iPad, Mac, Watch and TV devices

Apple raised prices across most of its device lineup in June 2026, while leaving iPhone prices unchanged for now.

TL;DR

• Apple announced immediate price increases for a majority of its devices.
• The company cited higher memory prices as the reason for the changes.
• The iPhone lineup was not affected at the time of the announcement.

Apple said the price increases apply immediately and affect the AirPods lineup as well as iPad, Mac, Apple Watch, and Apple TV products. The source report says the iPhone lineup continues to sell at existing prices for now.

GSM Arena reported that Apple framed the changes around higher memory prices. The report also said the move is notable because Apple has previously absorbed component cost increases instead of passing them on across a broad part of its hardware portfolio.

The source excerpt does not provide model-by-model pricing, country-specific price changes, or percentage increases. Based on the available source text, the confirmed facts are that Apple raised prices on most devices, the changes took effect immediately, and iPhone prices were unchanged at that time.

Related questions

• Which Apple product categories were included in the June 2026 price increase?
• Did Apple change iPhone prices at the same time?
• What reason did Apple give for the device price increases?