Apple cuts iPhone prices in China before the 618 festival
Apple started discounting iPhone models in China on May 15, 2026, ahead of the country’s annual 618 shopping festival.
TL;DR
9to5Mac reported on May 15, 2026, that Apple was discounting the iPhone in China as part of the 618 shopping festival sales period. The report did not specify which iPhone models were included or the size of the discounts in the excerpt provided.
The 618 shopping festival is an annual retail sales event in China. According to the source, Apple has offered iPhone discounts in China for this event since at least 2021.
The source article stated that Apple’s latest China discounting took place ahead of the 2026 618 shopping festival. No additional pricing, channel, or device availability details were included in the source material provided here.
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