Pakistan halts proposed e& rebrand of merged Ufone-Telenor unit

TL;DR: Pakistan's government has reportedly stopped a proposed plan to rename the merged Ufone and Telenor Pakistan business as e& while it reviews the legal basis for the change.

Pakistan's government has reportedly halted plans to rebrand the merged Ufone-Telenor Pakistan entity as e& while it reviews the legal authority behind the proposed name change.

The reported decision concerns the planned branding of the combined business formed through the Ufone and Telenor Pakistan merger process. The proposed new name was e&.

According to the report, the government has paused the rebrand pending a review of whether the proposed name change has the required legal authority. The source did not provide a timeline for the review or any further regulatory detail.

Related questions

• What name was proposed for the merged Ufone-Telenor Pakistan entity?
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