Nothing CEO Carl Pei says brand will target iPhone users

TL;DR: Nothing CEO Carl Pei said in an Instagram video that Nothing plans to win Apple customers "one bored iPhone user at a time." The statement was published by GSM Arena on June 18, 2026, as a publicity message directed at Apple. The source does not include product, pricing, launch date, or market share details tied to the claim.

Nothing CEO Carl Pei said in an Instagram video that the company wants to take Apple customers "one bored iPhone user at a time." GSM Arena reported the statement on June 18, 2026, citing a video posted on Pei's Instagram profile that directly addressed Apple.

The source describes the video as a publicity move by Nothing and says the message was aimed at Apple, the iPhone maker based in Cupertino, California, United States. The excerpt provided by the source does not name a specific Nothing device, market, carrier partner, or eSIM-related product in connection with the statement.

The source does not provide additional operational details beyond the video message. It does not state any customer migration figures, sales targets, launch plans, or responses from Apple CEO Tim Cook or Apple as a company.

Related questions

• What did Carl Pei say about Apple customers?
• Where did Carl Pei publish the message aimed at Apple?
• Did the source mention a specific Nothing phone or product?
• Did Apple respond to Carl Pei's statement?