Apple says Siri AI launch in EU is delayed by DMA
Apple said on June 8, 2026, that Siri AI will not be available at launch in the European Union because of the Digital Markets Act (DMA).
TL;DR
- Apple said Siri AI will miss its launch window in the European Union.
- Apple linked the delay to the European Union's Digital Markets Act.
- Greg Joswiak discussed the decision with 9to5Mac on June 9, 2026.
Apple announced on June 8, 2026, that Siri AI will not launch on time in European Union countries for iOS 27 and iPadOS 27. Apple said the delay is due to the Digital Markets Act, the European Union law that sets rules for large digital platforms.
On June 9, 2026, 9to5Mac published comments from Greg Joswiak, Apple's senior vice president of Worldwide Marketing, about the delay. The publication's headline quoted Joswiak describing the situation as the “most serious negative outcome yet” of the DMA.
The source material does not give a revised launch date for Siri AI in the European Union. The report identifies the affected market as the EU and the affected software platforms as iOS 27 and iPadOS 27.
Related questions
- What did Apple say about Siri AI availability in the European Union?
- Why did Apple delay Siri AI in the EU?
- Who commented on the Siri AI delay on behalf of Apple?
- Which Apple software releases are affected by the EU delay?
More from Regulation & Policy
Related Content
More articles and news tagged with: Apple, Greg Joswiak, Siri AI, European Union, Digital Markets Act, DMA, iOS 27, iPadOS 27, 9to5Mac
Related Articles
Amazon acquires Globalstar for $11.57B, renews Apple satellite deal. EU clears Orange's MasOrange buyout. KORE-Kigen SGP.32 IoT eSIM. Sateliot raises €100M.
T-Mobile delivers record 7.8M postpaid adds, DT launches €1B AI cloud. US carriers go eSIM-default. Airalo-Valid partnership. MWC 2026 eSIM Summit preview.
Verizon closes Frontier deal, CES 2026 debuts eSIM AR glasses and IoT solutions, T-Mobile leads 5G-Advanced rollout. Weekly eSIM industry intelligence.
eSIM Weekly Dec 22-28, 2025: Christmas week brings Transpovia-Holafly travel partnership, Ooredoo industrial IoT launch. Verified sources + market analysis.
eSIM Weekly Report Dec 15-21, 2025: Roamless raises $12M, travel eSIM revenue drops 13%, SGP.32 buyers guide released. Market forecast: $5.8B by 2030.
IDC: Apple's iPhone Fold to capture 22% of foldable market. eSIM market forecast at $5.8B by 2030. AT&T vs T-Mobile hearing December 16.