Apple notified in Brazil over Apple Intelligence ads

Apple was notified in Brazil on May 12, 2026, over allegations that its Apple Intelligence advertising may have misled consumers about delayed Siri and AI features.

Apple was notified in Brazil on May 12, 2026, over allegedly misleading Apple Intelligence advertisements, according to 9to5Mac. The reported concern is that Apple’s marketing may have created expectations around Apple Intelligence and Siri features that were delayed.

The Brazil notification follows Apple’s reported agreement to a $250 million settlement in the United States over claims that it misled customers about delayed Apple Intelligence and Siri features. The source did not specify the Brazilian authority involved in the notification.

Apple Intelligence is Apple’s branding for its artificial intelligence features. Based on the source excerpt, the issue in Brazil concerns advertising claims tied to feature availability rather than eSIM, carrier, or device connectivity functions.