Vodafone says 34% of UK festival-goers would lose tent before phone

Vodafone published a UK festival connectivity survey called Connected Crowd that found 34% of festival-goers would rather lose their tent than their phone.

Vodafone, a UK mobile operator, said its Connected Crowd report examines the role of mobile connectivity at music festivals in the United Kingdom. The company presented the report as research into how people value staying connected during festival events.

The main figure disclosed in the report summary is that 34% of UK festival-goers would rather lose their tent than their phone. Vodafone used that finding to illustrate the importance of smartphones and mobile access during festivals.

The source material does not provide further methodology, sample size, field dates, or additional survey results in the excerpt provided. The report was described as a study of the importance of being connected at music festivals in the UK.

Related questions

• What did Vodafone's Connected Crowd report say about UK festival-goers?
• What percentage of festival-goers would rather lose their tent than their phone?
• What is Vodafone's Connected Crowd report about?