T-Mobile to launch T-Mix plans in November

TL;DR: T-Mobile said it will launch three T-Mix wireless plans — Standard, More, and Loaded — in November. The plans include customer-selectable benefits through a feature called Picks, and T-Mobile said customers can change their benefit mix every three months.

T-Mobile said it will launch its T-Mix wireless plans in November. The lineup includes three plans: Standard, More, and Loaded.

T-Mobile said T-Mix adds a feature called Picks, which customers can use toward benefits across streaming, music, gaming, food delivery, sports, AI, wireless benefits, and device promotions. T-Mobile also said customers can choose when and which line uses Picks to get a new phone.

T-Mobile said customers can change their benefit mix every three months. The company contrasted that with plan changes that happen, on average, once every six years.

T-Mobile said consumers are keeping their phones for about three years on average and spending an average of $219 a month on subscriptions including streaming, gaming, and tech. The company said those trends are increasing demand for wireless plans that offer value beyond device upgrades.