Robi Axiata retires Airtel youth brand in Bangladesh for Cirkle

Robi Axiata officially retired the Airtel youth brand in Bangladesh on Monday and launched a new youth brand called Cirkle.

TL;DR

• Robi Axiata ended use of the Airtel name as its youth brand in Bangladesh on Monday.
• The Airtel name had served as Robi Axiata's youth brand for the past ten years.
• Robi Axiata replaced it with a new digital-focused youth brand called Cirkle.

Robi Axiata, a telecom operator in Bangladesh, retired the Airtel name on Monday. The company launched Cirkle as its new youth brand on the same day.

The Airtel name had been used as Robi Axiata's youth brand for the past ten years. The rebrand ends a decade of Airtel branding in that youth segment.

Robi Axiata described Cirkle as a digital-focused youth brand. The source did not provide pricing, service details, or launch markets beyond Bangladesh.

Related questions

• When did Robi Axiata retire the Airtel youth brand?
• What new youth brand did Robi Axiata launch in Bangladesh?
• How long had Airtel served as Robi Axiata's youth brand?