Orange Spain replaces MasOrange brand after June buyout

TL;DR: Orange has dropped the MasOrange brand and reverted to Orange Spain after taking full control of the operator in June. Orange bought the 50% stake it did not already own from Lorca for just under €4.3 billion. MasOrange was created in 2024 from the combination of MasMovil and Orange's Spanish operations.

Orange has dropped the MasOrange brand and reverted to Orange Spain after completing its move to full ownership of the operator in June.

Orange said the Orange Spain brand strengthens the group's visibility and commercial activity, and reflects a greater commitment to Spain.

Orange completed the purchase of the 50% stake in MasOrange that it did not already own from Lorca for just under €4.3 billion. The company announced the transaction in November 2025 and completed it three months before the rebrand announcement.

MasOrange was formed in 2024 through the combination of Lorca-owned MasMovil and Orange's operations in Spain. Orange Spain said the rebrand will not affect operations.