Orange Spain drops MasOrange brand after June buyout
TL;DR: Orange has dropped the MasOrange brand and returned to Orange Spain after completing full control of the operator in June. Orange bought the remaining 50% stake from Lorca for €4.25 billion in a deal announced in November 2025. The company said the rebrand will not affect operations.
Orange has dropped the MasOrange brand and returned to Orange Spain after completing full control of the operator in June.
Orange said the Orange Spain name will strengthen the group's visibility and commercial activity, while reflecting a stronger commitment to Spain.
Orange completed the acquisition of the 50% of MasOrange it did not already own from partner Lorca for €4.25 billion. The transaction was announced in November 2025 and closed three months before the rebranding announcement.
MasOrange was created in 2024 through the combination of Lorca-owned MasMovil and Orange's operations in Spain. Orange Spain said the brand change will have no impact on operations. CEO Meinrad Spenger said Orange Spain is one of the country's best-known brands.
Relevant questions
Why did Orange drop the MasOrange brand?
Orange said it replaced MasOrange with Orange Spain to strengthen the group's visibility and commercial activity and to reflect a stronger commitment to Spain.
How much did Orange pay for full control of MasOrange?
Orange paid €4.25 billion to buy the remaining 50% of MasOrange from Lorca. The deal was announced in November 2025 and completed in June.
Will the Orange Spain rebrand affect operations?
Orange Spain said the brand change will have no impact on operations. The company said it will continue working with the same service and customer proximity commitments.
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