Ofcom says 26% of UK viewers choose Netflix first

Ofcom said in its latest annual Media Nations report that 26% of UK viewers use Netflix as their first choice when looking for something to watch.

TL;DR

• Ofcom reported that 26% of UK viewers pick Netflix first when choosing video content.
• The finding came from Ofcom's annual Media Nations report.
• Ofcom is the UK communications regulator.

Ofcom, the UK communications regulator, said in its latest annual Media Nations report that 26% of viewers in the UK use Netflix as their first choice when deciding what to watch. The report identifies Netflix as the first-choice service for about one quarter of viewers.

The source report was published by Ofcom as part of its annual Media Nations research. The item provided does not include further breakdowns by age group, device, or other video services.

The finding points to Netflix's position in UK viewing habits based on Ofcom's latest annual assessment. The source excerpt states the figure at 26% and attributes it directly to Ofcom's Media Nations report.

Related questions

• What did Ofcom say about Netflix in its latest Media Nations report?
• What share of UK viewers choose Netflix first when looking for something to watch?
• Which regulator published the Media Nations report?