Meta updates Instagram policy to allow AI use of public posts

TL;DR

• Meta announced its first image-generation model, Muse Image, and previewed Muse Video.
• Meta also updated Instagram policy to allow content from public profiles to be used for AI-generated creations.
• Instagram users can opt out of sharing content with Meta AI through settings toggles.

Meta announced Muse Image, its first image-generation model, in July 2026, and said it also previewed Muse Video.

At the same time, Instagram updated its policy to allow posts from public Instagram profiles to be used for AI-generated content, according to the cited report. The policy change applies to content from public accounts rather than private profiles.

Instagram users can opt out of sharing their content with Meta AI by using dedicated toggles in the app’s settings page. Android Authority cited Wired for the policy change details alongside Meta’s Muse Image announcement.

Related questions

• What is Meta Muse Image?
• How can Instagram users opt out of Meta AI content sharing?
• Does the Instagram policy change apply to public or private accounts?