Meta forecast to pass Google in 2024 digital ad revenue

Meta is expected to generate more digital advertising revenue than Google in 2024, according to a report cited by Telecoms.com. If that forecast holds, 2024 would be the first year Meta has overtaken Google in digital advertising revenue.

The source does not provide revenue figures, growth rates, or a country-by-country breakdown in the excerpt provided. The reported change is specifically about digital advertising revenue and compares Meta with Google, the long-time market leader in that segment.

This development matters because Google and Meta have been the two largest companies in digital advertising for years, and a change in the top position would mark a shift in the structure of the digital advertising market. For telecom and digital ecosystem coverage, the comparison is relevant because advertising platforms shape traffic, app distribution, and mobile user acquisition across operator and device ecosystems.