Bharti Airtel targets ₹300 ARPU as postpaid share rises

TL;DR: Bharti Airtel said on October 10, 2026 that it expects average revenue per user to cross ₹300, up from ₹264, with long-term growth driven by increasing postpaid subscribers from about 8% of its base to 20%.

Bharti Airtel said on October 10, 2026 that it expects its average revenue per user (ARPU) to cross ₹300. Chief executive officer and managing director Shashwat Sharma said Airtel's ARPU is currently ₹264 and could go beyond ₹300.

Bharti Airtel had 30 million postpaid subscribers as of June 30, representing about 8% of its customer base. The company added nearly 1.05 million postpaid users during the quarter, its highest quarterly addition, while its prepaid base stood at about 346.5 million subscribers.

Bharti Airtel said it wants to increase the share of postpaid customers to around 20% over the long term. Sharma said postpaid accounts for about 12% of Airtel's revenue, and the quarterly pace of postpaid additions has risen from roughly 800,000 to about 1 million to 1.1 million, an increase of around 30%.

Bharti Airtel said it is using tariff changes and services such as Fast Lane to encourage upgrades from prepaid to postpaid. Sharma also said Airtel recently raised postpaid tariffs by ₹50 and is offering packages that combine data, family connections, entertainment and international roaming benefits.