Trading places: AT&T, Verizon, and the battle for the middle market
AT&T and Verizon are both trying to grow beyond their traditional large-enterprise base and win more business from mid-sized companies, but new data shows mixed results.
According to Recon Analytics research on US business customers, AT&T now leads among mid-sized firms that spend more on connectivity, while Verizon holds a stronger position in the broader small-business segment. Both carriers are pushing managed services, security, and cloud connectivity to deepen relationships and reduce churn, yet customers still report uneven experiences across sales, onboarding, and support. The study suggests neither operator has locked up the middle market, and both will need to improve basic service delivery, not just add new products, if they want to pull customers away from rivals.
More from Telecom
Telefónica is reworking its network strategy to squeeze more revenue out of data traffic and AI-era services. Speaking at OFC, the company’s CTO outli...
Pakistani mobile operator Jazz has switched on 5G services after receiving a 5G licence from the Pakistan Telecommunication Authority (PTA). The launc...
India added 7.86 million telecom subscribers in January, lifting the total base to 1.314 billion, according to data from the Telecom Regulatory Author...
Globe Telecom is extending its LTE and 5G networks across the Philippine province of Tarlac to keep up with growing demand for faster, more reliable m...
Satellite services provider Globalsat Group has signed a reseller agreement with Amazon’s planned low Earth orbit (LEO) satellite network, Project Kui...
BT says it has finished taking Huawei equipment out of its 5G radio access network and is now relying on Ericsson and Nokia. According to BT CTO Greg...