How Lyca Mobile is strengthening its mobile presence in Portugal

Lyca Mobile is tightening its grip on Portugal’s mobile market, adding share in several key segments. The MVNO now holds a 2.2% slice of the mobile market, up 0.4 percentage points from the third quarter of 2024, and has grown its mobile broadband internet traffic share by 1% year on year. It reports a 2.1% share of active mobile accesses with effective usage, pointing to more customers actively using its services rather than just holding dormant SIMs.

The company links its performance to low-cost, flexible prepaid offers and a push into digital channels. Between January and June 2025, Lyca saw record growth in the prepaid segment and higher average data consumption per user. In Portugal, it has focused on transparent, personalised tariffs for heavy data users and online-first customers. The operator also picked up two national awards: Produto do Ano 2025 for its physical eSIM and Boa Escolha Best Choice 2025 for non-binding mobile tariffs. Lyca says it will keep leaning on digital tools and tailored plans to grow in Portugal, where it is competing as part of a wider global base of more than 16 million customers.