AT&T’s new mobile plans are about upselling, not undercutting
AT&T has rolled out a new set of wireless plans designed to push customers toward higher-priced tiers, not to kick off a discount fight. According to New Street Research analyst David Barden, the changes are structured to nudge subscribers into “better” plans rather than cut prices across the board.
Barden told clients this is “not the start of a new price war … kind of the opposite,” suggesting AT&T is focused on raising revenue per user, not chasing rivals down the price ladder. For customers, that likely means more incentives to move up the plan ladder, with little relief for anyone hoping major carriers would start underbidding each other.
More from Telecom
SoftBank is trying to reposition itself in telecom-focused AI with what it calls the Telco AI Cloud, shown at MWC 2026. The company describes it as “n
Mobile operators are lining up behind competing satellite partners as they prepare for direct-to-device mobile broadband. SpaceX and AST SpaceMobile
At MWC26 Barcelona, Developing Telecoms spoke with Majda Lahlou Kassi, Vice President and Head of Ericsson West and Southern Africa, about how the ven
China’s major telecom operators are rolling out new cloud-based services to cash in on a sudden surge of interest in “lobster farming” tied to the Ope
Thai operator True Corporation has set out a three‑year plan to recast itself from a conventional telecom provider into what it calls an AI‑first telc
AT&T has overhauled its unlimited mobile offers into three tiers that customers can mix and match on the same account. The new structure is meant to l