Asus Confirms Exit From Smartphone Business

Asus is leaving the smartphone market and has no new phones in the pipeline. Chairman Jonney Shih confirmed the move during a gala event at the Taipei Nangang Exhibition Center, following reports earlier this month that no Asus phones would launch this year.

The company will shift its resources and R&D toward commercial PCs and what it calls physical AI, including robotics and smart glasses. Asus says it will continue to provide maintenance, software updates, and warranty support for existing smartphones, but development of new models is over.