Apple confirms product price increases tied to RAM shortage

TL;DR: Apple said on 17 June 2026 that it will raise prices on its products because of ongoing RAM supply constraints. Apple CEO Tim Cook disclosed the change in an interview with The Wall Street Journal, according to 9to5Mac.

Apple confirmed on 17 June 2026 that its products will see price increases because of an ongoing RAM shortage. Apple CEO Tim Cook said this in an interview with The Wall Street Journal, as reported by 9to5Mac.

The reported reason for the price increases is memory supply constraints affecting RAM availability. The source did not specify which Apple products will be affected, how large the price increases will be, or when the higher prices will take effect.

9to5Mac cited comments from Tim Cook published on Wednesday, 17 June 2026. The report attributes the announcement directly to Apple and links the expected price increases to the continued shortage in memory supply.

Related questions

• What did Apple say on 17 June 2026 about product pricing?
• Why does Apple expect to increase prices on its products?
• Who disclosed Apple’s planned price increases?
• Which source reported Tim Cook’s comments on the RAM shortage?