Verizon plans flat wireless revenue, higher profit by 2026
Verizon closed 2025 with its strongest quarter for new phone subscribers, adding more customers in the final three months than in the rest of the year combined. Despite that momentum, the company expects wireless service revenue to stay roughly flat through 2026. Instead of relying on price hikes, Verizon says it will focus on "volume-based" growth, trying to make more money by serving more customers and selling them additional lines and services.
The company forecasts earnings will rise over the same period, helped by cost controls and efficiency measures rather than big gains in service revenue. The strategy signals a shift toward squeezing more profit out of a mature wireless market, where subscriber growth is harder to find and competition keeps pricing in check.
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