True and SoftBank team up to digitize Thai businesses

True Corporation has signed a strategic partnership with Japan’s SoftBank to build industry-specific digital services for Thai companies. The collaboration focuses on areas such as AI, IoT, and network solutions, aiming to help local firms modernize operations, improve efficiency, and develop new digital services.

Under the deal, True and SoftBank will co-develop and test these technologies in Thailand and then bring them to market for sectors like manufacturing, logistics, retail, and smart cities. The partnership positions True as a channel for SoftBank’s digital know-how in Thailand, while giving Thai enterprises access to more advanced tools without having to build them in-house.