Top 20 most popular phones of the year 2025

As 2025 wraps up, GSMArena looked at the phones people actually searched for the most over the past 12 months, including late-2024 launches that had enough time to gain traction. The list ranks the 20 most-visited models on the site, reflecting real user interest rather than sales or marketing claims.

Some entries are predictable flagships, others are less expected models that managed to draw steady attention. The ranking also underlines a few clear shifts in the market, including how 4G and 5G phones now sit next to each other in practice, and how foldable devices are carving out a visible, if still smaller, niche among mainstream slabs. At the top of the pile is Samsung’s Galaxy S25 Ultra, which became the most searched phone of the year.