Starlink expands D2D timelines with Spark and NTT Docomo

Spark launched a Starlink direct-to-device service in New Zealand, and NTT Docomo said its Docomo Starlink Direct service in Japan will launch on 27 April. The announcements add new direct-to-device (D2D) satellite mobile timelines in Asia-Pacific, while SoftBank also disclosed a future Starlink-based launch.

Spark said its New Zealand service is designed to cover mobile not-spots in rural and remote areas. Pricing varies by tariff: some consumer and business users get access free, while others pay an add-on of at least NZ$10. Spark’s initial offer includes messaging and data, with data configured for messaging, weather, route planning, and mapping applications. In Japan, NTT Docomo said its service will use 650 Starlink low Earth orbit (LEO) satellites, and its enterprise customers are expected to receive free access initially. SoftBank said its future Starlink D2D service will start with messaging and data and focus on emergency connectivity and coverage in hard-to-reach areas.

These launches and plans show satellite-to-phone services moving from partnership announcements to commercial timelines in Asia-Pacific. Starlink, operated by SpaceX, now faces regional competition: Rakuten Mobile is preparing a D2D service in Japan using AST SpaceMobile satellites later this year. The operators highlighted similar early use cases, including messaging, mapping, weather information, and disaster connectivity.