Samsung execs warn of upcoming price hikes over memory shortages

Samsung is signaling that its phones and other devices may soon cost more. At CES 2026, TM Roh, co-CEO of Samsung’s mobile division, said the company is facing “one of the harshest pricing situations in memory” and warned that smartphone price “adjustments may be necessary.”

The problem is a tightening memory supply that affects a wide range of electronics, including smartphones, TVs and other smart devices. Samsung says it is working with suppliers on longer-term fixes, but in the near term, Global Marketing Head Wonjin Lee told Bloomberg the company is considering “repricing” its phones to reflect the new cost pressures.