True and SoftBank team up on custom digital tools for Thai businesses

Thai operator True Corp is pairing its enterprise unit, TrueBusiness, with Japan’s SoftBank to build custom digital tools for companies in Thailand.

The partners say they aim to co-develop tailored “digital enterprise solutions” for local firms, but have not yet detailed specific products, sectors, or launch timelines. The deal positions TrueBusiness as the local delivery arm and SoftBank as a technology partner, targeting Thai enterprises that want systems built around their own operations rather than off‑the‑shelf software.