Telefónica gathers 700 executives in Madrid on strategy execution

Telefónica chairman Marc Murtra gathered about 700 executives in Madrid to accelerate execution of the operator's strategic plan. He said the company needs to move from the design phase to operational delivery and align different business areas so strategic decisions turn into concrete actions within planned timelines.

Telefónica said the strategic plan includes a review of geographic priorities, organizational adjustments, and stronger focus on areas with higher growth potential. The company said mobilizing the 700 executives is intended to ensure decisions made by its governing bodies are implemented consistently across business units and subsidiaries.

The meeting comes as the European telecom sector goes through consolidation, with operators pursuing mergers, acquisitions, and alliances to gain scale. Telefónica said faster execution is important as the market changes under pressure from large technology companies and evolving European regulation, and as the operator positions itself for possible corporate activity on the continent.