OpenAI poised to enter AI devices segment

OpenAI is preparing a move into consumer hardware, with plans for a smart speaker, smart glasses and a smart lamp that would take its AI beyond phones and laptops. According to The Information, a 200-person team is working on the line-up, with the speaker slated as the first product, targeting a February 2027 launch and a price between $200 and $300. The device is expected to include a camera so it can capture information about users and their surroundings.

The smart glasses are not expected to be widely available before 2028, putting them in direct competition with similar efforts from Apple, Google and Meta. OpenAI’s hardware push follows its $6.5 billion acquisition of Jony Ive’s AI devices start-up last year, a deal pitched by CEO Sam Altman as a way to build a family of products designed around everyday use of AI.