IDC: Indian smartphone market remained flat in 2025

India’s smartphone market barely grew in 2025, with shipments up just 0.5% year-on-year to 152 million units, according to IDC. The overall volume stayed flat, but money spent on phones went up.

Consumers continued to move toward higher-priced, feature-rich devices, pushing overall market value up 9% and lifting average selling prices by 4% year-on-year. A few brands benefited from this shift even in a stagnant market, as buyers traded quantity for better-specced phones.