How AI can pay the bills for Indian consumers

API-enabled technology platform Setu, owned by payments firm Pine Labs, has launched what it calls India’s first AI "agentic" bill payments service.

The system is designed to let users interact with an AI agent that can help manage and pay bills, instead of navigating traditional menus or forms. Setu aims to plug this agent into existing digital payment rails so that routine bill payments become more automated and conversational for Indian consumers.