‘Four big moves’ – Thai carrier True outlines AI-geared telco shift

Thai operator True Corporation has set out a three‑year plan to recast itself from a conventional telecom provider into what it calls an AI‑first telco‑tech company.

Under a strategy branded "Four Big Moves," True plans to embed artificial intelligence across its network operations, customer service and internal systems. The roadmap extends beyond basic connectivity into new consumer offerings and digital services, using AI tools to automate routine work and tailor services to customers. The company frames the shift as a structural change in how it runs its network and engages users, rather than a narrow technology upgrade.