Exclusive: Travel eSIM solution launched by SBTS & ZIM Connections

SBTS, the joint venture between BTS and SoftBank Corp., has partnered with ZIM Connections to launch a new travel eSIM service aimed first at people travelling to and from Japan. The service, now live for consumers worldwide, lets travellers search for, buy and activate unlimited global eSIM plans, using SoftBank’s network to provide connectivity in and around Japan.

This initial phase targets both inbound visitors to Japan and Japan-based travellers going abroad. SBTS and ZIM plan to add more languages, currencies and payment options, then expand the offering to more markets and versions of the product. The move comes as eSIM use grows globally, with operators promoting it as a simpler, more flexible way to set up mobile service when travelling, and a further step in the shift away from traditional long-term mobile contracts.