Deutsche Telekom sends fibre advisors to customers’ homes
Deutsche Telekom is rolling out in-home fibre advisory teams across Germany after trialling the model in selected regions in 2025. Under the "Telekom Shop on Site" programme, permanent local staff will visit households to explain fibre offers, answer technical questions and coordinate with field technicians and property owners.
The company said these consultants will work alongside its retail shops, call centres and online channels as part of a mixed outreach strategy. Equipped with access to customer data, the in-home teams are presented as a way to meet demand for expert guidance on fibre services. Deutsche Telekom stressed that the advisers receive specific training and must follow internal quality and compliance guidelines.
More from Telecom
U Mobile has signed a three-year 5G wholesale agreement with Telekom Malaysia. Under the deal, U Mobile will supply 5G MOCN (multi-operator core netwo
MasOrange has picked Ericsson to supply a unified 5G standalone (SA) core network under a six-year deal, replacing its current dual legacy cores. The
Ukrainian operator Kyivstar has acquired regional internet provider Shtorm to strengthen its fixed broadband business. The company did not reveal how
T-Mobile US has formally pushed back on Verizon’s lawsuit over its advertising, calling the rival carrier hypocritical and defending its savings claim
Light Reading has pulled together all of its Mobile World Congress 2026 reporting in one place. The event runs in Barcelona from March 2–5, 2026. The
Cable One’s new CEO, Jim Holanda, is putting mobile service at the center of the company’s future, but he is not promising quick results. Holanda call