AT&T taps AI to manage internet, mobile services on app

AT&T is rolling out a redesigned app that puts its mobile and home-internet services in one place and leans on generative AI to handle customer support. The app’s AI assistant aims to give faster, more tailored answers, while a new layout adds usage insights, tighter device controls and simpler ways to handle routine account tasks. New customers can also shop for and trial AT&T services directly inside the app for the first time.

The app lets users group devices by purpose, manage them together, and pause or restore service when needed. AT&T says it runs multiple language models behind the scenes, including Google’s Gemini, OpenAI’s ChatGPT, Falcon AI and Meta’s Llama, swapping models in and out as needed by separating them from the main codebase. The company plans to add more features through the year as it pushes toward what it calls a fully AI-driven customer experience. The app is available via Apple’s App Store, Google Play and ATT.com.